Fuel Marketing Plan - 5676 Words

FUEL 1. Marketing Plan: Phase 1 The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. â€Å"FUEL† (For Unleashed Energy. Levels) will be marketed as a unique organic functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. Success will be seen by the market shares captured within the market, the strategy is to break into the healthy energy drink market and carry the company to the top spot as the market leader in the healthy functional drink segment. Coca-Cola: The†¦show more content†¦Ã¢â‚¬Å"FUEL† (For Unleashed Energy Levels) FUEL is a new futuristic beverage and line of products that uses an organic tablet similar to Alka-Seltzer tablets mixed with water. The tablet snaps into the top of the specially designed FUEL bottle, the bottle is then filled with water. The top is screwed on the bottle and shaken vigorously for 20 seconds to activate the tablet and the mixture begins. The FUEL product line will consist of organic energy drinks and organic meal replacement beverages. The FUEL line will offer a variety of different flavors such as Very Berry Cherry, Viscous Vanilla, and Mighty Mango Melon. FUEL will be marketed with the simple yet catchy slogan â€Å"FUEL up the natural way†. The specially designed FUEL bottle is a reusable container and will come in a 16 oz or 32 oz size. The price for a single 16oz FUEL bottle is $2.99 with two free tablets or $4.99 for a 32oz FUEL bottle with four free tablets. Additi onal flavored, energy, and meal replacement tablets will be sold separately with a price range of $2.99-$5.99. Marketing: Marketing is considered any activity designed to plan, price, promote and distribute ideas, goods and services to target markets. The primary goal or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. Although marketing directly contributes toShow MoreRelatedBright Light Innovation Case Analysis1730 Words   |  7 Pagesprofessional members of Colorado State University excited about developing and marketing the product The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove. Increase household income because Starlight Stoves allows families to focus more on earning more money rather than collecting fuel or wood to generate electricity The Starlight Stove costs less than theRead MoreStrategic Marketing Strategy Of Qatar Airways1478 Words   |  6 PagesQatar Airways, founded in 1994, was determined to become the world’s best airline and through their use of strategic marketing strategies over the last twenty years the company has experienced substantial growth and is now considered among the world’s best. Through exploring Qatar Airways marketing strategies eight P’s framework – Product, Pricing, Place, Promotion, Partnerships, People, Packaging and Programming – It can be understood how the airline has achieved its wealth of success despite isRead MoreBright Innovations Has Its Top Management Team1450 Words   |  6 Pagesthe name of starlight stove requires much lesser biomass fuels and also has the ability to convert heat that is produced by the stove into electricity. This new capability gives the daily users of this product an opportunity to do their cooking safely at a pr ice that they can all afford. The management team is aware of the fact that their technology is quite unique and great and therefore they only need to have an appropriate marketing plan in order for their product to be out there in the marketRead MoreColes Marketing Plan1359 Words   |  6 Pagesthis nation. Specifically, the  company’sproduct line consists of  daily products,  grocery, meat,  deli, fresh produce,  bake house,  cigarettes,  liquor,  apparel,  general merchandize and over head  products. Notably Cole has a culture of low price as its marketing strategy of attracting and retaining customers. Fresh produce are the chief of Cole’s product line. The chain of supermarket is among the leading retailers  operating more than 720 stores in Australia (Morales, 2013). The company harbors more thanRead MoreWhile Your Healthcare Practice Needs a Marketing Plan Essay1135 Words   |  5 PagesNeeds a Marketing Plan Angela Bostick-Dixon Ashford University Strategic Planning amp; Marketing in Health Care MHA 626 Cynthia Davis November 27, 2011 Why Your Healthcare Practice Needs a Marketing Plan The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. â€Å"The strategic plan isRead MoreThe Effect Of International Marketing Environment On Business Environment Essay1398 Words   |  6 PagesThe importance of â€Å"Marketing† as a concept, a practice and an orientation as being fundamental to the competitiveness and the survival of any business entity cannot be over emphasis in today’s business environment. (Kotler, 2011). Most businesses are expanding and getting into new market areas for economic and strategic reasons and it is becoming increasingly difficult, if not possible, for companies to insulate themselves from the effect of international marketing environment, even if their productsRead MoreEssay on Company Case Prius: Leading a Wave of Hybrids 1240 Words   |  5 Pagesand second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company’s ability to serve its clientele in a close and direct way. This includes factors such as customers, suppliers, competitors, shareholders, employees and mediaRead MoreThe Market Plan: Indus Motor Company Limited 5659 Words   |  23 PagesThe Market Plan The Market Plan Indus Motor Company Ltd. Indus Motor Company Ltd. Azeem Danish Student ID: A4042710 Azeem Danish Student ID: A4042710 Table of Contents 1. Executive Summary 2 2. Introduction 2 3. Business Mission 2 4. External Marketing Audit Macro Environment 3 4.1 PEEST ANALYSIS 4 4.2 Micro Environment 6 4.2.1 Overall Market 6 5. Internal Marketing Audit 8 5.1 Operating results 8 5.2 Strategic issues analysis 8 5.3 MarketingRead MoreToyota Company Was Established In The Year 1937. Its Main1816 Words   |  8 Pagesglobal community some of the ways it is involved in CSR are: Sports sponsorship, for example, it sponsored the AFC Asian cup in 2015. The company is known for sponsoring athletics with plans of sponsoring the IAAF world championships with the London Olympics in particular on August this year. Another form of marketing strategy by Toyota is holding and attending to motor shows. They hold the motor shows every year around the globe in order to share information about their new vehicles. The company isRead MoreAnalysis of British Airways Marketing Environment4680 Words   |  19 PagesStakeholder Analysis 4.0 Internal Analysis 4.1 Resource Analysis 4.2 Marketing Audit 4.2.1 Marketing Strategies Audit 4.2.2 Marketing Structure Audit 4.2.3 Marketing Systems Audit 4.2.4 Marketing Function Audit 4.2.5 Marketing Productivity Audit 4.3 Innovation Audit 4.4 Other Auditing Tools 4.5 SWOT Analysis 5.0 Conclusion 6.0 Bibliography 7.0 Appendices This report identifies through research, the impact that marketing environmental issues have on British Airways. It clearly outlines the